X:ED Sydney March 2015

X:ED Sydney March 2015

Sydney Mobile Marketing Meet-up #SYDMMM

March’s inaugural Sydney Mobile Marketing Meetup, was a huge success with over 35 marketeers and developers in attendance. Hosting the first meet up we were delighted to welcome Michael Correa, Sales Director of PocketMath and Dale Carr, CEO of Leadbolt alongside Tapmint’s Matthew Ho, Head of Product Development.

The conversation piece was around the awareness of mobile marketing and what it holds for the future, different ad formats across mobile, innovative applications and how to monetize apps. At the end the panel fielded some tough questions from the audience during their first Q & A session, here are a few of the topics discussed;

  • As mobile cookie tracking is mainly “in app”, how can you re-target audiences outside of that environment?

  • How do you track users across multiple platforms, due to the limitations of cookies within mobile environments?

  • What will be the greatest challenges the mobile community will face in the next 12 months?

  • As a developer, how can I maximise my app downloads through advertising?

All in all it was a resounding success! Click here to read the full blog piece and to get more info about the event.

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