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5 Minutes With Wish Ronquillo

19th Aug 2014

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Wish holds more than a decade of experience in brand management and corporate communications under her belt; and is the key factor to the success of a variety of clients, ranging from the most profitable energy company in the Philippines to an award-winning coffee table book.

Over the years, Wish has emerged a leading expert in producing content for new media and mobile platforms. She has had adequate hands on experience in print production, photography, digital programming and design, and also possesses a keen eye for identifying what a brand’s consumers relate to. Wish recently worked for Bubbly, a social voice platform, to energize its content, which sparked communities' interests and engagement.

Now Wish is Marketing Director at nanu, which is a revolutionary mobile call app that provides high quality free calls to everyone, anywhere, even on 2G. 

What are your digital / technology priorities for the year ahead?

My priority is to propel nanu's growth ultimately to fulfill the mission to provide free calls to everyone in the world even on 2G. There are lots of exciting growth plan and strategies that would pave the way for its success. Beyond this, I'm still pushing forward to share networks and knowledge within the mobile and tech startup industries to keep learning from each other's expertise and such through Mobile Monday SG and other events and gatherings.

Which brands or businesses are using digital / technology to its full potential and how?

This question depends on how you look at it. I believe that there are brilliant companies who are ahead of the rest but I strongly think that there are a lot more growth, wisdom and big things to exhaust with technology that nobody should ever think that someone reached its full potential just yet.

What emerging technologies or trends should people be aware of?

Wearable technology, for sure. If you look at Kickstarter and Indiegogo campaigns alone, you'd know how this space is getting mainstream excited. Another would be beacons, smart payment systems - these mysterious, cheeky ways of spending your money without even having to do anything to purchase. Imagine how credit cards would be obsolete or how easy it would be to lose your money in one go. "Internet Of Things" is beginning to get more attention and backbone. Imagine if your pen, bedroom, toothbrush have their own IP address? Creepy but it's here. More mobile apps will blow us away, all we need to do is to keep our eyes peeled - wait, maybe there'll be a technology that'll do that too.

How are people’s roles and positions in companies changing with the emergence of digital and technology?

They are now more flexible which becomes unique or complex.

I have always had unique roles in companies I've worked with because of the complexities of the skills and output that I had to deliver... or volunteered. A typical title wouldn't be enough, hence I could see that there must be more to the designation of someone in this industry than his/her title. This is the same as most lean environments. It is now not enough to just look at a resume and measure someone's ability to fit what you're looking for. You've got to let them explain further what it is about them - their experience, their 'vibe', their ability to jump in and make things happen, how they know the competitions and so on. Because this industry makes us grow at a rapid speed to innovate and not get left behind. Not every recruiter currently understands this. The hardcore competitive digital and tech environment would either build or destroy your perceptions on what a job should be. 

What does the future look like for digital advertising?

Open, cutthroat, ultra creative. It'll continue to find cunning ways to capture audiences and targets, better technologies, data, and solutions. Advertisers are getting wiser grasping its power. Doubts are lesser, though they're harder to please. More and more money will be spent for digital advertising, we'll see more brilliance and that is exciting.

What’s the best piece of innovation you have seen in recent time and why? 

I simply give it to smartphones. Go figure. :)

What is your favourite local food?

This question is the most difficult to answer! I love all local food (well, minus gong gong).

Where is your favourite place to travel?

Traveling is part of my nomad DNA. I frequent New Zealand where our little olive farm is (my 3rd home), Italy, Spain, France, Manila (as frequent as I can) and there's a quiet place in Phuket that I go to alone to unwind without a fuss.