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Pokemon Go - Is this the tip of the iceberg?

22nd Jul 2016 'Cilla Arnold


Mett interactive discussions are designed to bring members around the stage to discuss relevant topics in the current technology and business world.

Pokémon GO is the biggest mobile game in U.S. history, claiming top place on the App Store the day it was released. Within 24 hours Pokémon GO beat out Supercell's heavily promoted Clash Royale to become the biggest game of 2016, as measured by daily active users.

Within three days of its release, Pokémon GO attracted more users than Twitter, earning millions of dollars a day for its publisher, Niantic.

So what does the success of Pokémon GO mean for augmented reality? Could other apps replicate such success or was it more so because of the brand?

Nick Zieber of Xpand and James Lindsay of Mett are moderating a fireside chat which will be an open discussion with the audience.

Join us on Monday, 25 July 2016 from 19:00 at Mett. Click here to RSVP!