Analyst, Ad Tech Solution Designer

Location: Australia
Job Type: Contract
Reference: 3088719
Sacha Martini
Email: email Sacha
See Sacha other jobs
The purpose of the AdTech Solution Design role is to manage the evolution of the Advertising platform set-up to ensure the configurations and integrations are delivering the relevant data to enable effective measurement of digital media investments.
This role will work closely with the Product Owner of Digital Marketing Analytics and Snr Consultant, Tech innovation to identify data measurement requirements that will drive a roadmap of measurement infrastructure enablement (Implementing New Solutions and Evolving our Present Solutions).
To be successful, this person should have in-depth knowledge of Digital Marketing Measurement Technology and technical experience in Ad tech set-up and integrations.
This role will be responsible for:
  • Delivering change to the Advertising platform setup, configuration and integrations into other ad-tech and Martech capabilities
  • Working with Marketing to translate business requirements into technical requirements and design appropriate solutions for implementation via the Tech BET team
  • Working with the broader Tech BET function and Marketing to test and deliver the technical components of those solutions as part of the overarching rollout of a given change
  • Working with Marketing Ad-Tech Product owner to help identify and prioritise gaps and initiatives related to advertising technology and digital advertising capabilities more broadly
  • You are able to resolve data/infrastructure issues quickly; to ensure that our stakeholders trust the quality and constancy of the data in our measurement tools
  • Identify and implement solutions to solve for current measurement issues to enable us to drive increased value for our stakeholders
  • Success means Digital Marketing has an integrated digital marketing infrastructure that deliver relevant data to drive better data driven decision making
  • Enable Digital Marketing/Campaign/Agency teams to achieve their targets by guaranteeing accurate, timely, relevant and reliable data that they can leverage to deliver on their Targets
  • The performance and data accuracy of our measurement Infrastructure, based on feedback from our key stakeholders
  • Our Infrastructure partners are focused, fully utilised and delivering successfully against the roadmap
You will need  
  • Solid understanding of Digital Marketing activities (SEM, digital advertising, social, mobile etc) & Technologies (Ad servers e.g. DCM, Facebook, Ensighten, Adobe, DOMO)
  • Experience with Analytics, Insights & Measurement
  • Bachelor's Degree in Information Systems, Statistics, Computer Science or related field preferred OR equivalent professional experience
  • Professional qualifications from Marketing bodies like ADMA or specialist qualifications from Google and/or Adobe would be beneficial
  Core Skills and Capabilities
  • Solid technical understanding of the data is captured by Google DCM/DS, Adobe Analytics, Facebook, etc.
  • Solid analytical skills and experience with measurement frameworks and assessment of test outcomes
  • Understanding of JavaScript, SQL, HTML, Media Tag Management
  • Experience dealing with large data sets
  • Goal oriented with strong attention to detail
  • Proven experience in effectively partnering with business teams to deliver their goals and outcomes
  • Solid analytical skills to develop measurement frameworks and assessment of test outcomes
  • Creative thinker with the ability to identify opportunities for use of new techniques and capabilities
  • Strong influencing, stakeholder management and presentation skills
  • Ability to collaborate and manage discussions with risk, IT security, legal and privacy
  • Good risk management skills
  • Strong process management skills
  • Great communication skills to be able to clearly and simply articulate test outcomes.
This role does not have any direct reports.