App Marketing Manager

Location: Singapore
Job Type: Permanent
Salary: 50000 - 72000
Specialisation:
Reference: 2304561
Consultant: Diane Dizon
Email: Email Diane

WHO it's with:
A leading premium VOD service for emerging markets with presence across Mumbai, Delhi, Pune, Dubai, Beijing, Kuala Lumpur, Jakarta and Bangkok. 

WHAT it's about:

Reporting to the Head of Growth based in Singapore, you will be expected to: 
  • Oversee management of a team's execution of paid social campaigns across Facebook & Twitter and to be accountable for the paid social channel's performance with P&L responsibility
  • Analyze performance data to drive actionable insights and to find new innovative ways to expand our customer reach
  • Drive and manage rigorous test campaigns to understand key impact drivers and elevate performance against KPI
  • Build strong relationships with key partners such as Facebook & Twitter to develop and test new ad formats, targeting strategies and etc
  • Work with the other teams in Programmatic to take a strategic perspective and strive to maximize our ROI
  
WHAT you'll need:
  • At least 3-4 years in a hands-on role managing performance marketing and app marketing campaigns. 
  • Solid track record in driving user acquisition in SEA 
  • Technical experience of working on Appsflyer (a must!)
  • High attention to detail, top-notch analytical skills and the ability to make data-driven decisions
  • Ability to lead and manage a team and alongside setting the strategic direction, build systems, tools, processes to drive efficiencies and scale
  • Ability to roll-up sleeves and get hands-on as required
  • Have a strong understanding of the adtech ecosystem and keep pace with new developments, technologies and trends
  • A passion for the entertainment business and a strong understanding of popular culture in Asia
  • Ability to communicate effectively at all levels and with strong interpersonal skills
 HOW to apply:
Xpand your job search in the right direction by applying via the links provided. If you have any difficulties doing so, feel free to call Diane B at +65 6372 9444. (EA License No: 07C3147, CEI No: R1325376)