Assistant Media Strategy Director

Location: Hong Kong
Job Type: Permanent
Reference: 3012742
Salary: HKD $50-60,000 per month + performance bonus
Lany Sumardika
Email: email Lany
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Assistant Media Strategy Director (SEA Market)
Digital / Hong Kong / Permanent

The Company

A leading digital agency responsible for managing the regional media strategy for a global FMCG account.

The Role
  • End-to-end strategy development from concept writing, product testing, and developing creative briefs; with a focus on the Thailand and Philippines markets.
  • Conduct market research to understand digital, mobile and social media trends for each market to identify consumer behaviour and spend.
  • Provide recommendations based on this consumer behaviour research to understand competitor activity and define campaign objectives.
  • Lead the strategy for cross-channel creative campaigns and integrate the brand's regional marketing efforts to increase customer loyalty and retention.
Your Background
  • Minimum of 6 years in advertising/marketing strategy and experience in the Thailand and/or Philippines markets is a must.
  • Not afraid to get your hands dirty and apply a 'test and learn approach'.
  • Experience in working in a fast-paced environment, flexible and open-minded.
  • Strong presentation skills and excellent communications in English (Thai or Filipino language is a plus)
Competitive package and relocation assistance is provided for the right candidate. If you see yourself in the above description, please reach out to lany.sumardika@xpand.com.hk for more information!