Content Marketing Manager

Location: Singapore
Reference: 2630293
Salary: SGD5000 - SGD7800 monthly
Contact: Koeschnake Maceda
Email: email Koeschnake
Xpand is looking to hire a Content Marketing Manager to handle technology clients show marketing projects. You will manage the project end-to-end, from the definition of the go-to-market strategy, to the identification of the processes and milestones necessary, while also coordinating and aligning the different stakeholders in order to ensure that the shows and the relative marketing assets are launched according to the timeline and framework defined.

This is a 12 months contract based in Singapore

Responsibilities:
  • Crafting marketing strategy for shows across SVOD & AVOD
  • Determining creative direction for how to bring the originals shows to life across multiple supports (e.g. key art, trailers, and events)
  • Conducting user research to inform and guide the ongoing original content production
  • Partnering with marketing agencies and film studios to produce marketing assets across audiovisual, display, and offline formats
  • Aligning with internal partners across PR, Global marketing, Regional marketing teams to coordinate work streams
  • Structuring business relationships and escalation path across the different teams involved, both internal and external, in order to foster communication and minimise frictions during the execution
  • Designing the processes to structure the execution of the defined strategy, in coordination with the other stakeholders involved
  • Owning project management to ensure the respect of the marketing checklist to launch shows
  • Defining and divulging best practices to serve as a background for the launch of the same in other countries
  • Budget and project management
Requirements:
  • Bachelor degree with preferred focus on one of these area(s):
  • Advertising/Marketing/Management/Business/ Operations/Show Marketing/
  • Publicity/Digital media/Mass Communication or relevant disciplines
  • At least 5 year(s) of working experience in the related field is required for this position
  • Outstanding written and verbal communication skills in English
  • Strong understanding of the underlying infrastructure of shows productions, including the creative development, execution and delivery
  • Experience in project management for major cross functional initiatives
  • Experience in managing external vendors and stakeholders (vendors, partners)
  • Experience building and managing complex operations/projects
Interested candidates can send their CVs to Koeschnake Maceda at koeschnake.maceda@xpand.sg CEI No: R1548053 | Licence No: 07C3147

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