CRM Functional Lead APAC

Location: Hong Kong
Job Type: Permanent
Reference: 2950405
Salary: HKD 35 000 - 45 000/month + bonus
Contact: Laetitia Kunz
Email: email Laetitia
CRM Functional Lead APAC
Digital / Permanent / Hong Kong 

You have experience deploying CRM and loyalty solutions.
You come with a Business Analytics and Project Management background.
You have experience localising a global solution and have worked with FMCG or retail industries.

This role is for you ... get in touch!

The Company

A global retailer with retail and ecommerce activities. HK is their regional HQ for Asia.

The Role

  • Manage and support CRM and Loyalty programs deployment 
  • Translate business' requirements into tech specifications, prioritise and ensure a smooth delivery (using vendors) 
  • Roll out CRM system migration across APAC (CRM Database, Loyalty Programs, Marketing Automation, Reports and Dashboards…)
  • Ownership of the CMR end-to-end IT processes, roadmap definition and governance in alignment with the business strategy and the priorities APAC countries
  • CRM and Digital Project Management: cost model, planning, objectives definition 
  • Lead projects: analyse gaps and gather business requirements, develop functional specifications, build and development build, test and UAT, track project risk, take corrective measures, organise project steering committee 
  • Stakeholders' management: marketing, retail, eCommerce, APAC IT, Group IT, vendors 
  • Manage APAC CRM teams' functional and demands requests, follow up with maintenance team

Your Profile 

  • 5+ years experience  working in retail or FMCG companies with at least 3 years working as a Functional Lead / BA or PM (in house, consulting or vendor) 
  • CRM program / project management experience with a deep understanding of process design, methodology and tools (Adobe campaign and Salesforce Commerce Cloud are a plus) 
  • Experience integrating CRM with eCommerce, POS, social media
  • Able to multi task, adapt rapidly to changes and priorities, likes to work as a team in a multicultural environment 
  • Excellent communication skills in English (Mandarin, Korean, Japanese languages will be a plus) 

If you recognise yourself in the above description press the application button or send me your updated CV at