Digital Analytics Specialist

Location: Sydney
Reference: 2657855
Nick Savery
Email: email Nick
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Purpose of the role:

 
Digital Performance and Analytics Specialist will work within the Digital Analytics and Media team, providing actionable insights and analyses.

 
Key Responsibilities:
 
  • To generate actionable insights and analysis
  • Tracking, analysis and reporting of core website KPIs in various weekly and monthly Dashboard formats (page views, clicks, conversion, etc.)
  • To carry out these activities via the Adobe suite of tools. E.g. Adobe Analytics, Adobe Target, Adobe Audience Manager with the addition of Google Analytics, and other analysis tools.
  • To report the results of optimisation campaigns and to provide clear and actionable recommendations to the involved stakeholders.
  • To plan, document, and execute optimisation campaigns and/or initiatives 
  • To plan, document and execute highly targeted personalisation campaigns and/or initiatives based on audience segmentation and various data signals.
 

Key Experience and Capability Requirements

 
  • Clear and demonstrable experience in working in the mobile app insights space.
  • Has exceptional experience with analytics tools such as Adobe Analytics, Google Anaytics, Hotjar.
  • Experience with Tag Management tools such as Adobe Dynamic Tag Manager (DTM), Ensighten, Tealium or Google Tag Manager.
  • Advanced dashboarding capability with Tableau or similar highly advantageous.
  • Has experience or exposure with DMPs (data management platforms) (Adobe Audience Manager).
  • Has exposure to analytics debugging tools. (e.g. Observepoint, JS debugger, Adobe Debugger, WASP etc.)
  • Has experience with the Atlassian suite of development and collaboration tools. Such as Confluence and JIRA.
  • Has exposure to optimisation testing tools such as Adobe Target, Optimizely, Google Optimize etc.
  • Experience with the Adobe Marketing Cloud advantageous.

If this sounds like you please get in touch with Nick Savery - Nick.savery@xpand.com.au