Digital Manager

Location: Melbourne
Specialisation:
Reference: 3021249
Consultant: Sacha Martini
Email: Email Sacha
A Digital Account Manager has 4-6 years industry experience and is a more experienced and mature planner with a broader cross-media and industry knowledge base which is visible in the standard of work delivered on a clients’ business. 
  
A Digital Account Manager must have a solid knowledge of all digital media channels and how they interrelate. A Digital Account Manager must be a good negotiator, have good communication skills both written and oral and be confident at training more junior members of the team. They will be actively seeking opportunities to raise The Media Store’s profile within the marketplace.
  
The Digital Account Manager must be able to lead Client meetings relating to Digital and bring opportunities to the table in a positive, collaborative manner. This role will also be called on, from time to time, to stand in for the Head of Digital at key industry or Client events.
  
KEY ROLE OF THE DIGITAL ACCOUNT MANAGER:
  • Maintains effective relationships with clients and ensuring in depth knowledge of their business and its needs
  • Leads the development of digital marketing strategy with Head of Digital, encompassing online media planning and buying and involving the creative agency when required 
  • Online media planning and buying involved all digital channels: Paid Social, SEM, Video, display and insight from Analytics
  • Utilise their extensive digital media planning & buying knowledge to identify and deliver unique and innovative strategies to meet a clients’ brief
  • Keep up to date with industry developments and demonstrate strong understanding of all areas of digital marketing including Digital Creative Production Processes, Social, SEO, PPC and mobile
  • Researches past digital campaign strategies and results, competitive actions, consumer behaviour and changes to the marketplace 
  • Ensure the smooth running of projects and manage client expectations
  • Understands and interprets research, market data and systems
  • Sources global insights/ideas for communications options
  • Generates appropriate reporting (competitive, performance tracking, budget reporting, contract management, marketplace trends)
  • Implements the approved strategy through negotiation, placement, and stewardship of the buys
  • Ensures optimum negotiations and cost management of buying is delivered
  • Plans, coordinates, directs and implements client campaigns, ensuring the implementation of campaign strategies is on time and within budget
  • Provides communication to clients on progress and outcome of buys and results, identifying rationale for future media schedules
  • Strong client-facing skills and the ability to write briefs for digital channels and online marketing
  • Conducts client senior client meetings
  • Has a sound understanding of the core disciplines within the planning and buying remit such as
o   ad serving and tracking
o   Trafficking
o   Creating campaign schedules
o   Evaluating media owner opportunities
o   Creating informative results
o   Optimising and gaining added value from the media owners where necessary