Digital Marketing Manager Asia

Location: Hong Kong
Job Type: Permanent
Reference: 2868247
Salary: HKD 50 000 - 60 000/month
 Join an international beauty brand and manage their asia online marketing strategy!

Digital Marketing Manager (Asia)
Digital / Permanent / Hong Kong 


You are a digital marketing strategist who likes to be hands on!
You understands various asian markets and have experience executing digital marketing strategies in those markets.
You come from a retail and cosmetics / beauty industry background.

This role is for you ... get in touch!

The Company

An international independent beauty brand with a flat structure and fast decision processes.


The Role


• Execute and localise the global online marketing strategy 
• Ensure localisation and updates of 4 websites in 4 languages with the support of copywriters and maintain high quality of content, functionality and navigation 
• Responsible for SEO and SEM strategy and execution 
• Manage weekly newsletter and wechat posts with the support of global team and local partner 
• Work collaboratively with tech and creative teams for definition and execution of tech solutions and visual design 
• Work closely with offline marketing teams and ecommerce teams in each country 
• Manage end to end projects (OtoO, ecommerce partners, retail, ...), define timelines and budgets and ensure delivery 


Your Background

• Bachelor’s Degree or higher 
• 4+ years digital marketing experience with ecommerce exposure 
• Good knowledge of China and Korea markets is an advantage 
• CMS (preferably Magento), HTML5, CSS3, PHP, JavaScript, JQuery, Photoshop, Illustrator, Indesign skills would be a plus
• Hands on experience with Google Tag Manager and Google Analytics
• Experience with Email marketing tools (Splio, Experian, Mailchimp…) and executing SEO and SEM
• Very good project management skills
• Multi-tasking, good time management, autonomous decision-making and collaborating with in-person and virtual teams
• English and Mandarin speaking

Should you be interested in exploring this opportunity, click "APPLY" or send an email to laetitia.kunz@xpand.com.hk