Digital Marketing Specialist

Location: Singapore
Reference: 2666435
Salary: SGD7000 Monthly
Contact: Koeschnake Maceda
Email: email Koeschnake
Xpand is looking to hire a Digital Marketing Specialist to work with technology client's marketing projects. As a Digital Marketing Specialist, you will drive small medium business marketing communications plans and go-to-market strategies for SMBs with effective and measurable marketing programs. 

This is a 1 year contract to based in Singapore

Responsibilities:
- Development of overall strategy, content, campaign and plan for a Singapore Export program
- Identification of, value proposition design for, and engagement with potential partners (government, education, corporate, etc.) in the export sector
- Execution of overall campaign components including awareness generation, SMB sign up, SMB onboarding and development, and SMB activation and growth
- Track progress of program against defined OKRs and provide updates to key stakeholders
- Providing SMBs with training, digital tools and knowledge in their globalisation roadmap by helping them seek new markets and grow their businesses using the internet.
- Provide End to End, full-fledged B2B marketing from creating and executing program strategies, conceptualising creative content, copywriting, digital media planning, marketing communications and events execution.
- Develop B2B marketing strategies for SMBs looking to grow their online exports businesses
- Partnership management of export ecosystem partners brought on to the export program
- Collaborate with a variety of cross-functional teams such as PR, Brands, Creative, Media, legal, sales and web technical teams.
- Support sales team by developing export marketing content to educate and inspire SMBs, aimed to scale SMBs advertising revenue through online exports.


Requirements:
- MBA/MA degree or equivalent practical experience.
- 3+ years of relevant experience
- Experience of working in Southeast Asia (Singapore an added advantage).
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
- Smart, self-driven individuals with a creative/innovation streak and strong team player.
- Strong analytical skill-set with demonstrated analytical success cases
- An exceptional ability to communicate cross-functionally within a highly energetic team
- Ability to flawlessly execute large and complex marketing campaigns at scale
- External vendor management experience


Interested candidates can send their CVs to Koeschnake Maceda at koeschnake.maceda@xpand.sg CEI No: R1548053 | Licence No: 07C3147