Digital Media Executive

Location: Melbourne
Reference: 2918048
Sacha Martini
Email: email Sacha
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Who we are
We are one of Australia’s largest independent media agencies, completely non-aligned with any local or international group, developing a culture that delivers genuine, effective results for our clients.

A Digital Executive is at the heart of campaign management within the Digital team.  The role supports the more senior team members across a range of tasks – research, competitive analysis, and the implementation and management of media activity.  Close monitoring of campaign delivery, performance and optimisation, combined with a gradual understanding of the planning and buying processes are key to this role.
  • This role is a hybrid – this role will support the Paid Social Planner and Paid Social Manager across a range of tasks relating to clients Paid Social activities – including (but not limited to) research, competitive analysis, and the implementation and management of paid social media activity
  • The other part of the role involves supporting 2 x Digital Managers across our clients other Paid Digital Media activities including display, programmatic and video
  • A broader understanding of digital media beyond Paid Social will be gained via the hybrid nature of the role
The successful candidate will also has some contact with the Client concerning the running of the campaigns and delivery of ongoing reporting

KEY ROLE OF THE MEDIA EXECUTIVE:
  • Smooth implementation and delivery of campaigns, alerting other team members at the outset of any under delivery or questionable data
  • Proficiency in managing and optimising all aspects of online media campaigns: including search, display & social to deliver and hopefully exceed Client objectives
  • Taking charge of delivering daily/weekly/monthly reporting requirements and learn write informative insight to support the data.
  • Complete knowledge and expertise with Doubleclick ad serving systems
  • Becoming a liaison with creative agencies on implementations where necessary
  • Interpreting media data and provide recommendations for ongoing improvements
  • Assisting the team in identifying relevant publishers– with the use of ComScore and/or Nielsen products
  • Using tools to build competitive landscape reports, as well as other general market research
  • Liaising with media owners where necessary
  • Demonstrating initiative to help out the team across accounts
KEY ATTRIBUTES:
  • Have a thorough knowledge of DoubleClick products, particularly DoubleClick Campaign Manager
  • Have Paid Social Media experience
  • Proficient in Microsoft Office – particularly Excel and PowerPoint
  • Have strong attention to detail
  • Be self-disciplined