Digital Media Executive

Location: Australia
Reference: jalley
Sacha Martini
Email: email Sacha
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A Digital Media Executive is crucial to the smooth running of our Clients’ digital campaigns. This role ensures that all online campaigns are implemented as per the booked plan and trouble-shooting is effectively managed. Close monitoring of campaign delivery, performance and optimisation, combined with a gradual understanding of the planning and buying processes are key to this role. The role also supports the more senior team members across a range of tasks – including research, competitive analysis, and other proactive initiatives. The candidate has 1-2 years media agency experience.


KEY ROLES OF THE DIGITAL MEDIA EXECUTIVE:
Trained in buying online media and assists in buying of online campaigns
• Signing and filing of insertion orders
• Loading online media schedules with Finance and checking proformas
• Ensuring material instructions sheets are completed correctly
• Collating screenshots of live campaigns to be sent to client/used for Interaction case studies
• Smooth implementation and delivery of digital campaigns, alerting other team members at the outset of any under delivery or questionable data
• Proficiency in managing and optimising all aspects of paid social and paid digital media campaigns: to deliver and exceed Client objectives
Taking charge of delivering daily/weekly/monthly reporting requirements and learn write informative insight to support the data.
• Solid knowledge and expertise with Facebook Business Manager and Campaign Manager
• Becoming a liaison with creative agencies and/or social content agency on implementations to ensure the best outcome for clients
•Interpreting media data and provide recommendations for ongoing improvements
• Able to produce media plans with minimal input / corrections from the managers (c. $50-80k budgets)
• Using tools to build competitive landscape reports, as well as other general market research
• Liaising with media owners where necessary and maintain our solid relationships
• Show curiousity and will to learn beyond paid social landscape into other paid digital media channels e.g. display, video


KEY ATTRIBUTES:
• Demonstrate an interest in and appetite for digital media
• Have experience in Google Adwords, Facebook Business Manager, LinkedIn Campaign Manager
• Have an understanding of SEM KPIs such as conversions, CPA etc.
• Proficient in Microsoft Office products – particularly Excel
• Have strong attention to detail