Head of Online

Location: Singapore
Reference: 3062239

WHO it's with:
Our client is one of the biggest eye wear manufacturers globally and the number 1 eye wear brand in Asia. They genuinely value people who have hunger for learning new things and who are passionate in innovation. The culture and working environment make them really stand out from the rest. 

WHAT it's about:
On its quest to launch new markets, the Head of Online will be playing a crucial role in the company’s global eCommerce strategy. This role will be based in their Singapore office and will  be responsible for the planning and optimizing of all digital performance campaigns including but not limited to social media, mobile, programmatic, and search.
Other responsibilities include:
  • Driving direct and indirect sales through paid social, PPC, display, programmatic, etc
  • Building high scale advertising campaigns through Facebook, Instagram, Search using multiple levers such as, audience, product, placement, creative, copy, video, bidding
  • Analyzing campaign performance, identifying trends, and suggesting opportunities for improvement to the wider team
  • Optimizing campaigns and adjusting bids and budget based on direct response best practices
  • Building the CRM strategy to be completely part of the business strategy
  • Build the Search strategy for brand’s visibility and awareness

WHAT you'll need:
  • 8-10 years' experience in leading full digital strategy across paid, owned, earned and shared assets. (Of which 5 years’ experience in pure eCommerce platform)
  • Strong drive to achieve specific revenue and CPA targets
  • Superior knowledge and hands on experience on Facebook Business Manager Suite, and Google Advertising suite
  • Expert knowledge of SEM latest trends, and most modern tools as well as other performance-based channels such as email marketing, paid social, app store optimization
  • Experience managing and building a diverse team locally and regionally
  • In depth and working knowledge of current marketing trends, their impact on business strategies
WHY you'll want it:
This is an excellent opportunity for someone who wants to work in a fast-paced business surrounded by a great team. Their work culture strongly encourages work-life balance among employees.

HOW to apply:
Xpand your job search in the right direction by applying via the links provided. If you have any difficulties doing so, feel free to call Diane at +65 6372 9444. (EA License No: 07C3147, CEI No: R1325376)