Marketing Manager

Location: Singapore
Job Type: Permanent
Reference: 2928137
Who is it for?

Our client is an international integrated marketing agency seeking a candidate for their global client. 

What you will do?

  • Collaborate with cross-functional teams to identify key messages and develop positioning for different audiences.
  • Work with multi-discipline partners to drive product usage
  • Build creative work that communicates the brand story through various channels (websites, social, videos, events etc.). Develop library of external branded assets.
  • Maintain monthly dashboards on performance vs. targets and key performance indicators to monitor the health of the different initiatives and inform decision making for senior leadership
  • Manage key agency partners and oversee creative development of branded assets, including initial briefing, partnership agreements, creative concepting, and production.
  • Prepare presentations and clearly communicate findings from initiatives to the broader organization.
  • Support marketing and sales team
  • Report on effectiveness of creative content and provide recommendations on improvements. Track brand awareness and sentiment over time.
What you need to have?
  • BA/BS degree or equivalent with strong academic performance.
  • 3-5 years of relevant experience in product marketing, creative development and project management
  • Experience driving creative development, copy writing and leading projects in a highly cross-functional setting: finalizing messaging, getting XFN buy-in, managing agencies, writing briefs, evaluating work, supervising production etc.
  • Experience developing, promoting and managing mobile application adoption
  • Strong project management experience.
  • Experience in APAC, specifically China advertising experience
  • Development and implementation of lead tracking and management
  • Strong understanding of brand and creative development with proven ability to flex messaging and positioning to different audiences.
  • Outstanding written and oral communication skills in English, other APAC languages an asset
  • Excellent ability to lead, collaborate and influence effectively across functions and geographies. Experience managing large network of cross-functional stakeholders and external agencies.
  • Strong stakeholder management skills
Xpand your job search in the right direction by applying via the links provided. Alternatively, reach out to me at tasnim.rangwala@xpand.sg
(CEI No: R1879793) Licence No: 07C3147