Performance Lead

Location: Hong Kong
Job Type: Permanent
Reference: 2760459
Salary: Monthly Base Salary
Lany Sumardika
Email: email
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Performance Lead (In-House)
Digital / Permanent / Hong Kong

  
You are experienced in digital and performance marketing;
  
You are familiar with ad technology such as web analytics tools and ad serving technology;
  
You are a self-starter who delivers high quality work that is concise, comprehensive and delivered in a timely fashion;
  
Don’t wait, this role is for you!
  
The Company

A leading global retailer with a large online presence.
  
The Role

Performance Marketing strategy and planning:

  • Ideation on aligning paid search with integrated campaigns
  • Management of the centralized paid search operations team
  • Effectively presenting strategic and tactical plans to clients, staff and internal teams

Overseeing delivery across the Asia Pacific market:

  • Supporting the market media teams to get campaigns delivered
  • Overseeing the workflow of the ad ops team
  • Making sure best practices are followed for tagging & tracking
  • Working with the data team to understand & present performance
  • Analyze new traffic, conversation, revenue and website behavior using tracking tools to transform data into actionable business decisions to improve the customer experience

Your Background

 

  • 5+ years experience relevant working experience in digital marketing
  • Experience in SEO is essential, and Ecommerce is desirable
  • Understanding of PPC campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities
  • Strong numerical and analytical skills
  • Strong collaboration skills
  • Clear & effective communication across all area's - written, verbal, presentation, in English
  • Spoken and written Cantonese is a plus  

If you recognise yourself in the above description just press the below button or send an email at lany.sumardika@xpand.com.hk or #LI-LK2 !