Performance Manager

Location: Australia
Reference: 3095320
Sacha Martini
Email: email Sacha
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IMPORTANCE OF THE ROLE
  • This is a new role that has been created to bring alignment in how we apply our search strategy & delivery across the business
  • This alignment needs to:
  • Bring fresh thinking to our Paid Search – particularly after excellent strides taken on current Paid Search accounts
  • Provide a cohesive strategic view for us from a Paid Search perspective
  • Bring consistency to how we work with Google across all brands
  • Fresh thinking to how we work with Paid Search 3rd Party Suppliers
  • Provide additional thinking in how junior staff within the Digital Team could broaden their digital skills by taking on some paid search account management tasks
  • This role will assist the National Performance Director & Digital Director for our client in continuing to ensure that Paid Search is an integral part of our digital offering
  • This role will also assist the National Performance Director in feeding our Client growth ambitions

KEY ROLES OF THE PERFORMANCE MANAGER
  • Responsible for day-to-day management of the Paid Search campaigns across client
  • Strong business knowledge of Clients
  • Strong knowledge of media landscape – especially the nuances pertaining to Search
  • Utilise extensive Paid Search media knowledge and experiences, identify and deliver unique and innovative solutions to meet our business objectives
  • Keep up to date with industry developments and demonstrate strong understanding of all areas of digital marketing
  • Deliver continuous improvement to Paid Search campaigns across all clients and identify where and how that improvement is occurring
  • Ensure the smooth running of projects and manage client expectations alongside the relevant Account Management / Digital Team
  • Sources global insights/ideas for communications options
  • Generates appropriate reporting (competitive, performance tracking, budget reporting, contract management, marketplace trends) – automating reporting via Data Studio and/or PowerBI where needed in concert with the Digital Team to ensure reporting delivered for Paid Search is aligned to other digital channel reporting
  • Provides communication to clients on progress and outcome of buys and results, identifying rationale for future media schedules
  • Strong client-facing skills
  KEY ATTRIBUTES:
  • Demonstrate an interest in and appetite for Performance Media at large – not just Search
  • Have solid experience with SA360, GA360 and Google Ads
  • Motivated to deliver continuous improvement across all our clients – first in market opportunities, beta tests and measurement
  • Proficient in Microsoft Office products – particularly Excel
  • Have strong attention to detail
  • Be self-disciplined
  • Communicate effectively to manage expectations and elevate challenges to ensure they are dealt with quickly
  • Follow process but also be able to suggest improvements to the existing process as we are always open to learning how to improve process
  • Demonstrate initiative to help the broader team – from proactively helping the team set up for meetings to offering to help if a fellow team member is experiencing a heavy workload
  • Demonstrate independent thinking and implementation skills
  • Embody our values of: Integrity, People First, Fearless & Courageously Curious whilst continually raising the bar