Performance Marketing Lead APAC (Fintech)

Location: Hong Kong
Job Type: Permanent
Reference: 2815089
Salary: HKD 70 000 - 90 000/month
Performance Marketing Lead APAC (Fintech)
Digital / Permanent / Hong Kong


You are an experienced digital marketer with a strategic mindset.
You have been managing performance marketing campaigns across multiple asian markets.
You have strong communication, leadership and stakeholders management skills.

This role is for you .. get in touch!

The Company

Well established and growing Fintech company. 
Work with marketing teams in local markets and regional teams in HK.
Report to the Head of Digital APAC (strong search background).

The Role
  • Define integrated marketing strategies across 7 asian markets (HK, TW, SG, Malaysia, Indonesia, Thailand, Philippines)
  • Lead and implement performance and search marketing best practices 
  • Manage campaigns' implementation and collaborate with experts in SEM, SEO, Content, Video, Display
  • Target audiences based on markets and products, develop multiple touch points strategies
  • Work closely with Business Development teams to set up acquisition targets and campaigns KPIs
  • Analyse campaigns' performance and take action. Structure A/B testing strategy. Use insights provided by local markets to improve customers' experience
  • Significantly improve performance across channels and markets

Your background
  • 8+ years professional experience in marketing, advertising or related discipline within agencies and in house 
  • 4+ years' 
  • 4+ years' experience executing integrated marketing campaigns in Asia, setting up A/B test and managing campaign's performance  
  • Track record in defining successful integrated marketing strategies 
  • Thorough understanding of SEO, SEM, social, programmatic, analytics etc. 
  • Familiar with Finance or Banking industry is a plus
  • Excellent communication and stakeholders' management skills
  • Fluent in English, Cantonese and Mandarin would be ideal 

If you recognise yourself in the above description just press the below button or send an email to laetitia.kunz@xpand.com.hk #LI-LK2 #ind-pry!