Search Planner

Location: Melbourne
Specialisation:
Reference: 2833641
An opportunity has come up with an independent media agency who have created countless media firsts over the years and enjoy a rich history of innovation. Join a collaborative culture with the freedom to explore creative approaches to deliver genuine, effective results.

This is an exciting time to join as their Search capability is brought in-house for the first time. Working with a Search Executive, you will lead SEM strategies on one brand to start with, with scope to lead Search on other clients and across the agency in the future.
  
As a Search specialist, you will assist the Digital Manager in creating, building and managing campaigns along with day to day management of the media team. Part of strategy and planning discussions, you will have a voice in how the company moves forward.
  
Key Roles and Responsibilities:
  • Implements keywords, ad copy and bid strategies
  • Assist the Digital Manager with ongoing reporting
  • Run the live dashboards day to day and ensure they are fit for purpose
  • Pull together monthly SEM reports with Digital Manager and support from Digital Executive and Search Executive
  • Pull together quarterly SEM reports with Digital Manager and support from Digital Executive and Search Executive
  • Review keyword lists and ad copy to ensure all text ads are up to date, relevant and follow legal guidelines
  • Optimise accounts to show continual improvement against campaign goals
  • Manage SEM campaigns through execution
  • Ensure work is delivered on time and to a high standard
  • Support the broader digital team in training and educating agency staff and new department employees
  • Assist from a search perspective on broader digital projects such as attribution modelling and new technology implementation
  
You will:
  • Demonstrate an interest in and appetite for digital media at large – not just Search
  • Have solid experience with SA360 and AdWords – ideally 2-3yrs experience
  • Proficient in Microsoft Office products – particularly Excel
  • Have strong attention to detail
  • Be self-disciplined
  • Communicate effectively to manage expectations and elevate challenges to ensure they are dealt with quickly
  • Follow process but also be able to suggest improvements to the existing process as we are always open to learning how to improve process
  • Demonstrate initiative to help the broader team – from proactively helping the team set up for meetings to offering to help if a fellow team member is experiencing a heavy workload
  • Demonstrate independent thinking and implementation skills
  
Full client details and job description available on request. If you are interested, please apply now or send over your CV to Joanna.corner@xpand.com.au for more information