SEM Manager, Japan

Location: Singapore
Reference: 2612190
Salary: SGD 60,000 - 84,000 base + bonus
Diane Barraquio
Email: email Diane
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WHO it's with:
Our client is a joint venture between a US-based marketing technology company, and a pan-Asian telecom and ecommerce company. It is a rapidly expanding business unit focused on emerging markets growth.

WHAT it's about:
A newly created role based in the Singapore, directly reporting to the Performance Marketing Lead in APAC. Your role will be focused on:
  • Owning the Japan SEM strategy and being involved in all aspects of execution and optimization of performance marketing campaigns
  • Analysing conversion and revenue trends to proactively identify opportunities for revenue optimization by gathering insights from available data sources
  • Liaising and managing multiple stakeholders across the business locally and globally
  • Providing insights and analysis to the SEM and Growth Marketing leadership teams to support digital media strategy and spend decisions
  • Creating and maintaining Destination Management reports for performance channels; analysing performance and making recommendations for budget allocation and bidding adjustments for strategy origin/destination pairs
  • Analysing the company share of voice in key markets and benchmark it against our main competitors to inform strategic investment decision making
  • Helping in identifying opportunities for testing and optimization
  • Assisting the Test & Learn initiative by coordinating execution with the Operations & Marketing Technology team, updating performance readouts, identifying winners and assisting with the global roll out
WHAT you'll need:  
  • A minimum 4-year experience in SEM and/or other performance marketing roles
  • Proven analytical and numerical aptitude: ability to analyze large sets of data and objectively derive budget and revenue optimization decisions
  • Hands-on experience of driving growth through SEM or other growth marketing channels
  • Familiarity with AdWords/Bing/Facebook and/or other display ad platforms
  • Understanding of operational processes for online digital marketing campaigns
  • Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stake holders
  • A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product
  • BA or BSc degree level qualifications, ideally with a Business Management or Statistics major
  • Fluent in Japanese as the role will be managing the Japan market  
HOW to apply:
Xpand your job search in the right direction by applying via the links provided. If you have any difficulties doing so, feel free to call Diane B at +65 6372 9444. (EA License No: 07C3147, CEI No: R1325376)