Senior Digital Marketing Manager

Location: Hong Kong
Job Type: Permanent
Salary: HKD Monthly Salary
Specialisation:
Reference: 3031987
Consultant: Lany Sumardika
Email: Email Lany
Senior Digital Marketing Manager 
Digital / Hong Kong / Permanent

The Company


A young, yet successful and growing FinTech start-up specialised in blockchain and software publishing services.

The Role
  • Responsible for managing the digital marketing landscape for the business from web, SEO and paid media.
  • Analyse user behaviours and engagement using third-party analytics and listening tools to improve content and branding.
  • Develop web and SEO strategies including optimizing keywords based on insights reports.
  • Collaborate with Social Media teams to find opportunities to improve on user engagement based on data insights.
  • Work with tech teams (data scientists, engineers) to identify data points from various sources and build into custom dashboards.
The Candidate
  • 6+ years of experience in digital marketing with working knowledge of paid media, SEO, keyword search and Google Analytics.
  • Experience with social media analytics tools and third-party listening tools.
  • Ability to identify target audience and trends and convert data into actionable insights.
  • Experience and/or interest in blockchain technologies is ideal.
  • Excellent communications in English, any additional language is a plus.
If you see yourself in the above description, hit "APPLY" or reach out to lany.sumardika@xpand.com.hk for more information!