Senior Digital Marketing Manager
Digital / Hong Kong / Permanent
A young, yet successful and growing FinTech start-up specialised in blockchain and software publishing services.
- Responsible for managing the digital marketing landscape for the business from web, SEO and paid media.
- Analyse user behaviours and engagement using third-party analytics and listening tools to improve content and branding.
- Develop web and SEO strategies including optimizing keywords based on insights reports.
- Collaborate with Social Media teams to find opportunities to improve on user engagement based on data insights.
- Work with tech teams (data scientists, engineers) to identify data points from various sources and build into custom dashboards.
- 6+ years of experience in digital marketing with working knowledge of paid media, SEO, keyword search and Google Analytics.
- Experience with social media analytics tools and third-party listening tools.
- Ability to identify target audience and trends and convert data into actionable insights.
- Experience and/or interest in blockchain technologies is ideal.
- Excellent communications in English, any additional language is a plus.