Senior Programmatic Trader

Location: Sydney
Reference: 2906908
Salary: $80,000 - $90,000 + super
Contact: Biama Nona
Email: email Biama
Senior Programmatic Manager (Media Agency)
Digital / Sydney / Permanent

You are a programmatic expert.

You have been setting up and executing programmatic campaigns for a few years and would like to step into a Senior Programmatic Manager role. 

Working closely with the Head of Digital and the Digital Director you will play a critical role in the agency as the programmatic offering is built out. 

This role is for you ... get in touch!

The Role
  • Newly created and reporting to the Head of Digital
  • Be the Programmatic expert within the agency
  • Evangelise programmatic, educate junior team members and account managers
  • Set up and execute campaigns' structure, audience and targeting strategies  
  • Daily campaigns' monitoring and optimisation, improve performance and achieve clients' KPIs 
  • Campaigns' evaluation, data analysis and insights sharing 
  • Test new solution and data suppliers 
  • Maintain beneficial relationships with media owners 
  • Understand the goals and success metrics, marketing, seasonality, USP’s, product set and competitors of all of your clients, and transform this information into marketing leading programmatic campaigns.
  • Analyse ongoing results to identify campaign trends and key insights to help meet and exceed client goals.
  • Look for new media partner opportunities, as well as identifying opportunities with agency’s current media partners to enable the best outcomes for our clients.
  • Be on top of technologies and engage publishers and ad tech support teams with guidance and support from your manager.

Your background 
  • 3+ years' experience as a programmatic trader/buyer
  • Bachelor’s degree in a business, statistics, science, marketing or communications related discipline.
  • Experience working in a digital agency, or a publisher/agency/client-side trading desk is highly desirable.
  • Experience across display, programmatic mobile, social, search, email and video
  • Extensive understanding of the programmatic industry and the technology landscape.
  • A technical and operational knowledge of the programmatic eco-system, as well as some of the major DSPs and SSPs in the Australian market (Videology, DBM, DCM, Adobe Ad-Cloud, MediaMath, The Trade Desk, AOL).
  • A strong understanding of performance marketing, ROI and ability to drive efficiency, as well as analysing data and delivering insights.
  • A solid understanding of conversion tracking and ad serving technologies, tracking set up, the workflow and troubleshooting. 

Please apply below or get in contact with Biama on 02 8047 4045 //